The Heavy are from Bath, England and their musical genre is considered indie rock, neo-soul, funk and blues. They were influenced by Prince and The Sonics. They currently have three released albums:
(2007) (2009) (2012)
The band has a Facebook page. Liking it causes a list of siumilar artists to drop down. This gives an idea of the kind of music they make and whether or not someone would like them based on whether they like the similar artists. It also helps fans of The Heavy discover new similar music that they may like. Currently, they have 85,257 likes.
There is also a Twitter page that the band personally uses to update fans on gigs and other news. They also frequently use to to retweet what fans thought of songs, albums and concerts. Currently, they have 8,958 followers.
The Heavy's YouTube channel is used to upload their official music videos and some live footage from concerts. Currently, they have 8,525 subscribers.
Of these three social networking sites that The Heavy are present on, they have the highest number of fans on Facebook by a large amount. This tells me that the majority of their fanbase is present on Facebook and not so much on Twitter and YouTube. Online users that are present on Twitter and YouTube tend to be younger ages such as teenagers. All ages, including adults, have Facebook and so this tells me that the majority of The Heavy's audience are adults.
I also searched the band on Last.fm to see what results would come up for similar bands to The Heavy. This website is popularly used by music lovers to find bands that are similar to their favourites. The results I found when searching The Heavy helped me find bands that I could use to base my media products off. I am able to follow the conventions used by these similar bands to create a music video, website and digipak design that fits into this genre of music.
When buying their album 'The House That Dirt Built' on Amazon, a list of items that are often bought buy people who buy this album is also on the page. It also shows what else is frequently bought with the album, in this case it is The Heavy's other two albums. Other items The Heavy's fan's bought on Amazon include albums by other rock and blues artists.
The same thing can be found on the iTunes store, where users can see what other listeners of The Heavy have bought. The screenshot below shows that music rock and blues artists are often bought by this audience.
A video of The Heavy playing at a festival give a real life example of what their audience is like as we can see the crowd in the video. From this, it appears that the majority of their fans are adult males.
My chosen song "Short Change Hero" is from their second album.
The band has a Facebook page. Liking it causes a list of siumilar artists to drop down. This gives an idea of the kind of music they make and whether or not someone would like them based on whether they like the similar artists. It also helps fans of The Heavy discover new similar music that they may like. Currently, they have 85,257 likes.
There is also a Twitter page that the band personally uses to update fans on gigs and other news. They also frequently use to to retweet what fans thought of songs, albums and concerts. Currently, they have 8,958 followers.
The Heavy's YouTube channel is used to upload their official music videos and some live footage from concerts. Currently, they have 8,525 subscribers.
Of these three social networking sites that The Heavy are present on, they have the highest number of fans on Facebook by a large amount. This tells me that the majority of their fanbase is present on Facebook and not so much on Twitter and YouTube. Online users that are present on Twitter and YouTube tend to be younger ages such as teenagers. All ages, including adults, have Facebook and so this tells me that the majority of The Heavy's audience are adults.
I also searched the band on Last.fm to see what results would come up for similar bands to The Heavy. This website is popularly used by music lovers to find bands that are similar to their favourites. The results I found when searching The Heavy helped me find bands that I could use to base my media products off. I am able to follow the conventions used by these similar bands to create a music video, website and digipak design that fits into this genre of music.
When buying their album 'The House That Dirt Built' on Amazon, a list of items that are often bought buy people who buy this album is also on the page. It also shows what else is frequently bought with the album, in this case it is The Heavy's other two albums. Other items The Heavy's fan's bought on Amazon include albums by other rock and blues artists.
The same thing can be found on the iTunes store, where users can see what other listeners of The Heavy have bought. The screenshot below shows that music rock and blues artists are often bought by this audience.
A video of The Heavy playing at a festival give a real life example of what their audience is like as we can see the crowd in the video. From this, it appears that the majority of their fans are adult males.
I have also recently been to a concert of The Heavy. Initially, I thought that the audience at the concert would be mainly males aged 25 - 40 and over due to their genre and musical sound being very reminiscent of older rock/soul music. However, at the concert I found that the audience consisted of a rather equal ratio of males and females of a range of ages, from around 18 - 50. This may be due to the genre of The Heavy appealing to younger audiences with their unique style or perhaps even through their well-known songs featured in television and video games. One song in particular, "Short Change Hero", is well-known for being used in the opening sequence of a video game (Borderlands 2) and I noticed that this was the song that received the most feedback from the audience at the concert (cheering and singing along). This could suggest that lots of the fans at the concert discovered the band through this, opening up a new audience of video game players (typically males aged 15 - 21).
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