A digipak is a CD case/holder that is made out of card or paper that folds in two or more ways in a gatefold. It is different to a jewel case which is made from plastic and is hinged.
What are the Pros and Cons of Digipaks
Pros:
- cheaper to produce
- easier and quicker to produce
- allow for more creative freedom and design methods, do not follow a strict frame
- lighter and thinner
- easier to ship/deliver
- are not easily broken
- can hold more than 2 CDs
- has a more personal feel
- usually look more attractive and home-made
- more eco-friendly
- can include more goodies (posters, bonus CDs)
Cons:
- can be damaged (ripped, water damage, bent, squashed)
- usually doesn't include a lyrics booklet
- CDs in a sleeve holder are hard to get out
- artwork and CD aren't separate and so must be kept together to complete the piece, cannot be stored separately like a CD and a booklet in a jewel case
Why are they increasingly popular?
Digipaks are the more economically friendly method of CD packaging today, a feature which makes them all the more appealing to the modern consumer. It is easier to produce and ship due to its size and material and is overall more creatively designed and has a more personal feel.
What genres of music do not seem to favour them?
Genres like heavy metal do not seem to favour them very often due to them looking rather quaint and homemade and this not fitting with the style of the musical genre and would not resonate with the target audience. Also, classical music seems to rarely use them and this is probably due to them not needing to spend as much on CD packaging production.
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