This is the music video for The Black Keys's song "Gold on the Ceiling". The video is styled around the band and creates a behind-the-scenes type of look to the music video. It also includes concert and recording footage. This kind of music video is a conventional form of video that musicians often use to connect with their fan-base by giving them a look into the band's life on tour.
Camera techniques:
- close-up shots to the band members, instruments and other important objects (such as text like in the image below) to grasp the viewers full attention and clearly convey what they want to get across
- low angle shots to make a change from the usual shot angles, adds some dynamics
- pull focus used to make a still shot more interesting
- panning and tilting gives a dynamic full view of certain scenes/objects
Mise en Scene:
- shots are coloured using different tints, for example black and white is repeatedly cut to as it gives a classic rock style to the video
- an old grainy effect is added to some clips to further enforce this classic, rugged rock band feel
Editing techniques:
- shots are cut in time with the music
- shots are quickly cut at times to create an almost stop-motion-like effect
- slow-motion is used to emphasise a particular shot/action
- jump cuts are used to zoom in on the subject of a shot in a quick jump, giving a more quirky and unpolished effect compared to a simple zoom
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