Previous A2 Music Video Analysis

The Smiling Lies - Space Elevator

Things we like	Things we don’t like
The use of fast forwarding made it look quirky/funny	Lighting tended to go too dark at times, so the focus then became off.
Professional looking use of focus pull shots and high quality camera work	The transition between the professional looking studio shots to the co-op scene appears out of place. This could be because of the dull colour palette contrasts that of the studio artificial lighting.
Timing of the cuts between shots well synchronised with the timing of the music	The synchronising of the guitar and the music sometimes became off and didn’t match.
General theme of indie/rock is consistent throughout, in music, outfits, actions in the video	The narrative that this sort of genre normally contains didn’t go anywhere and would not catch the focus of the audience.
Good use of props (vintage car, quirky handmade space helmets)	It became very repetitive with some shots looking very similar.
Range of shots used (extreme close-ups, close-ups, wide angle, dollying the camera to from the same angle)
Black backdrop focuses attention on the main subject of the band
Entertaining, effective use of humour
Match-on-action shots used a lot to make shots of the band playing more interesting

It's Too Late Now

Things we like	Things we don’t like
Fade transitions fit well with slow paced timing of the song	Resolution of some of the footage is wrong and stretched in the video
Fits the conventions of typical RnB blues music video	Camerawork is bad quality
Tiling 4 videos (all 4 in a row and all 4 in a square) of each member lip synching looks interesting and effective	Lip-syncing out of sync a lot
Range of shot sizes and angles used : wide shot, close-up, match-on-action shot, low angle	Cheesy and very typical narrative used
Shots with black backdrop are well lit and look good, draw attention to the singers	Different cameras and resolutions used for different shots, looks unprofessional
Spinning pan on a dolly gives a very original and effective shot, clearly shown each singer in quite a smooth movement	Some shots are very long and go on for too long
Narrative fits with lyrics of the song
Each singer wearing a black dress adds continuity making it look good, follows conventions of matching outfits in a girl band

Fij - One More Year

Things we like	Things we don’t like
Use of hand-drawn stop motion animation is quirky and unique	At times the camera movement can become shaky
Transitioning the stop-motion into real-life footage is very interesting	The cut at the start before the music starts you are able to hear background music that the band may not want you to hear
Tracking shots following the lead male as he walks through the video keep our attention on him	Not much actually happens during the video lots of repeated scenes
Slow-motion shots fit well with the dancing scenes	There is a story but it isn’t fleshed out and just consists of a boy drinking and walking
Fast-forwarded shots make it look quirky and more humourous	The lip sync doesn’t match the music at times
Pans are smooth and still
Effects such as smoking and vomit are made to look realistic and fit with the rebellious theme of the video
All shots are well lit with all subjects very visible and clear
Scene with facial features on white background looks very unique and interesting, effects are well done here