This music video is for Florence + the Machine's song "Dog Days are Over". The video uses plain white backgrounds with extremely diverse and decorative costumes and make-up with a middle-eastern theme running through them.
Camera Techniques:
- tracking shot moving forward quickly to zoom into the singer, quickly draws all attention to her, effective opening shot
- slow zoom into the centre of the frame, towards the singer and dancers
- extreme close-up, draws full attention to the extreme make-up and hair, eye contact with singer
- still shots revealing the full length of the singers and dancers
- crane shots used to get higher angle on all of the dancers and singers, include the full set
Editing:
- lots of slow motion editing, makes the dancing look elegant and graceful, goes very well with he flying colourful powder
- edits cut in time with the music at some parts, especially when it drops into the faster parts
- special effects are used to make it look as if things explode into confetti and powder in time with the music, these explosions are sometimes timed with the singer pointing at the person aswell, in the screenshot below she lifts her hands and the two harps explode into confetti and powder
- slowest part of the song are long shots of the singer in a spotlight, goes with mood of the song at that point, quiet and gentle, music goes quiet as do her surroundings to focus in on just her voice
- when the music goes faster, the editing is timed with a faster pace, keeps up a mood of excitement and fun to go with the mood of the song at the faster point
Mise en Scene:
- full white studio background gives a blank canvas and draws lots of attention to the colours in the costumes and powder bombs
- costumes have a range of cultural themes, Indian gods, tribal, Japanese kimono, gospel choirs
- lots of bold colours used in the costumes, lots of golds, faces painted some with stripes some with a full face of bold colour
- extravagant make-up used, draws a lot of attention to the eyes
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